Using Flipgrid Socially, Rocking a Public Grid

The following post is written by Flipgrid Engagement Rockstar Adam. Noting a rise in public, social Grids, Adam gathered the best practices to help you launch an engaging discussion with your community!

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Using Flipgrid Socially?
Created to ignite active, social learning among students, the innovative #FlipgridFever community has taken Flipgrid beyond the classroom and leveraged the platform for networking, conferences, celebrations, pen pals, and more! Flipgrid is most powerful when used to amplify an existing community and if you're looking to launch a public Grid, here are some recommendations:

  1. Define or Build Your Community: When launching a public Grid, you should have a specific audience in mind, ready to be amplified. For example, attendees of a conference, teachers in your PLN, or a network of individuals or classes. If you haven't built or defined your community, start by doing so!
  2. Create your Grid: Make a custom Grid Code, specific to your community (Pro Tip: Match your Grid Code and social #hashtag).
  3. Launch one or two Topics: When you’re launching a Grid for the first time, keep the number of Topics limited to one or two to keep things simple for newcomers!
  4. Seed your Topic(s): Before broadcasting your Grid, reach out to specific people in your community and ask them to participate. That way, when you share the Grid socially, newcomers will have the comfort of joining the community rather than the intimidation of being the first to speak.
  5. Share your Grid: Using email, Twitter, Facebook, and any and every other platform where you connect with your community, share your Grid! Consider writing a blog post that details how to participate, the goals of your Grid, etc.
  6. Facilitate the Engagement: Once your Grid is launched, continue to engage with your community, Replying-to-Responses, providing feedback, and adding new Topics as you see fit! 


The Dos and Don’ts of Using Flipgrid Socially

Do...

  • Build first and then amplify your community.
  • Seed your Grid by having a selection of people share Responses prior to publicly announcing your Grid.
  • Reach out to your community through a variety of means: email, blog posts, tweets, etc.
  • Treat your Grid just like any other campaign: regularly checking in, sharing the Grid, Topics, and Responses, encouraging people directly to add their voice, and promoting through creative means.
  • Explain the purpose and value of what you’re doing and, in turn, why the given individual or community should add a video.
  • Walk the community through what they should do: how to find your Grid, view Responses, and add their own video (on any computer browser with a webcam or via one of our free apps).
  • Create a custom Grid Code to make finding your Grid a breeze!
  • Upload a custom banner to brand your Grid.
  • Create a pinned frozen Topic (meaning visitors can’t post to it) where you explain your Grid, link to a blog post, and/or share any information that visitors should know. See flipgrid.com/certified for an example of a pinned frozen Topic in action!
  • Limit your Grid to one or two discussion Topics when you first launch.
  • Turn on the email addresses requirement (so that participants receive notice that their video has been posted and will know when others reply to their response).
  • Turn off password protection. While this adds a great level of security, for a public/open Grid, this extra step can add confusion to newcomers. You can always turn on Moderate Responses at the Topic-level, which allows you to review all videos before they are published to the Grid.

Don’t...

  • Use Flipgrid to build a community from scratch. Flipgrid is all about amplifying an existing community!
  • Share a blank Grid. People tend to be much more comfortable joining a conversation rather than being the first to speak.
  • Rely solely on social media to launch your Grid. Reach out to people via email, in-person, and through other creative means, such as posters with the QR code.
  • Start a Grid with more than three Topics. Keep things simple for your community.
  • Release your Grid to the wolves. Okay maybe that's a little dramatic. But what I mean by this is, don't simply post your Grid and expect that people will hop on. Promoting discussion, especially towards the beginning, will likely require some persistence and encouragement!

Best of luck! We're here to help anytime.

Adam